After the successful collaboration in 2022 NYFW, Hekka and Uplive have entered the world of fashion together again!
The two partners are getting ready to make a big splash this July 14-17, 2022, in Miami South Beach over Miami Swim Week 2022. During the world’s largest swimwear and beach fashion show, Hekka will join over 200 leading brands to present new ideas and introduce 2023 collections over four days. As designers from over 70 nations join the show, it will commemorate the return of travel and vacation breaks, moving ahead in the post-pandemic era. Meanwhile, pioneering technologies will be blended with fashion, including virtual swimwear Metaverse. Thousands of industry insiders, designers, bloggers, and celebrities are expected to descend on iconic places like Miami South Beach for a week of runway displays, VIP parties, and special events.
Hekka celebrates every woman, every day, and every moment together with our audience, guaranteeing inclusiveness among all trendy looks. With the support of our partner brand, Uplive, we’re aiming to share the wonderful lifestyle and positive life attitude with more people.
“Our purpose is to bring to the show pieces that evoke a deep knowing confidence inside of each and everyone that they are amazing, without needing validation from the rest of the world, and each piece within the collection aims to inspire them to know that.”
UPLIVE X HEKKA MIAMI SWIM WEEK RUNWAY SHOW
July 17th Sunday 6:30 PM EST
SLS South Beach Miami
1701 Collins Ave Miami Beach, Miami, FL 33139