AI and Its Effect on the Fashion Industry

ai in fashion industry

Fashion is now one of the largest global industries, with revenues projected to reach $2.25 trillion by 2025. However, when you start thinking about artificial intelligence (AI), this isn’t the first industry that comes to mind.

Brands and designers that leverage the power of the available technology to help enhance production, manufacturing, and design will emerge as top contenders when it comes to the ever-evolving world of fashion.

AI is working to alter the entire sector regarding how items are made, promoted, and sold. In fact, the artificial intelligence tools available today are helping to revolutionize the entire industry, and it isn’t predicted to stop any time soon.

Keep reading to learn more about how AI impacts the fashion industry and how things will continue to evolve moving forward.

Read more: 5 Ways to Improve Your Health and Lifestyle Using Technologyfashion shoppingImage Source

Machine Learning

A huge part of the fashion industry is predicting customer wants and needs. Today, machine learning makes it possible for fashion brands to know what customers want, which has reshaped the entire approach big- and small-fashion brands take toward design and development.

In the past, forecasting trends was a labor-intensive process that involved digital or manual observation and data collection from influencers, designers, and more. However, with machine learning, fashion brands have easy and quick access to information to know what styles customers will love and how much to manufacture to meet demand without having a large surplus of unsold goods.

Machine learning isn’t just benefiting fashion brands, though; customers and shoppers benefit from its use. For example, data can be used “behind the scenes” to help customers find the perfect fit for various items, from bras and pants to shirts and more. With improved shopping experiences, customer satisfaction is increasing while returns are decreasing.


Thanks to AI and machine learning, the eCommerce fashion world is also being transformed. When someone browses or searches for fashion items online, AI will recommend similar items based on the customer’s budget, color preferences, and other criteria.

Machine learning can analyze a customer’s actions and filtering behavior to determine the type of products they are looking for. When a customer’s search history data is analyzed, it will recommend other suitable home items you should look at.

The eCommerce realm is changing quickly. It’s up to modern fashion brands to utilize the available technology, including AI and machine learning, to make the most of what it offers.

Are you ready for an online shopping experience unlike any other? At Hekka, a customer-centric online shopping platform, we embrace modern technology to ensure our customers have the best options and best experience possible. Check out our new arrivals today.

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Digital Models

When it comes to AI in fashion, one of the biggest advancements is virtual models, which help designers show off their new creations around the world – even during shutdowns like the 2020 COVID pandemic. They also help by reducing waste and showcasing items that haven’t been produced yet.

Another way the fashion industry is being transformed is with visual search. The best way to understand how this works is with an example.

You’re out; see a dress or outfit you love on someone. You want to purchase the same thing but don’t know the brand or where it is sold. While you can conduct a general search online, you probably won’t get very good results.

In this situation, a visual search will recognize your input via photos and provide the most relevant results. You can easily search for what you want without explaining it, which makes buying it much simpler.

You can use some AI apps to take screenshots of clothes online, detect what items can be shopped in the image, then find the same outfit and shop for like fashions.

Reducing Carbon Footprint

The fashion industry is considered one of the most polluting industries globally. Today, companies and designers are working to find new technology that will help make the fashion industry more sustainable and eco-friendlier.

One method is photo-real, 3-D fashion design, and animation. With this, clothes aren’t made in the real world, which makes this method more sustainable for companies making a statement without having a huge footprint.

Another innovation that’s been recently introduced is the ability to purchase digital clothing for your online persona or to use on social media. To do this, upload a photo of yourself, pay for the clothing you want, and receive an image with the item on your photo.

While you don’t get these pieces in person, you can give your online image a makeover while reducing the fashion industry’s impact on the environment.sustainability trends in fashion industryImage Source


It’s clear that advancements in technology, like machine learning and artificial intelligence, are transforming most parts of the fashion industry. From the initial process of sketching out a new design to fashion shows and even the individual shopping experience – things are moving forward and evolving rapidly.

Predictive modeling and automation have created better customer service experiences for consumers, while the fashion industry has taken steps to eliminate waste via digital fashion.

It’s predicted that thanks to the use of AI in the fashion industry, you should be able to purchase new clothing for online personas, which means you don’t have to worry about going to meetings or filming videos in pajamas. You can even show up in the latest fashions right off the runway without paying the hefty price tag that usually accompanies them.

Don’t underestimate the power of online shopping! Hekka offers a huge array of products for all your needs. Create an account today to start shopping with a top eCommerce supplier.

Read more: 5 Ways to Improve Your Fashion E-Commerce Strategy